Description
Nobel Laureate in Economics. One of today’s leading economists, recognised for his ‘nudge theory’ (‘guided choice’). Professor of Behavioural Science and Economics at the University of Chicago Booth School of Business, and Director of the Centre for Decision Research. Advisor to Barack Obama. In his new book, Thaler shares the results of his research and continues the conversation he began some time ago on the psychology of influence.
Economic theory is outdated. ‘Rational man’ is too limited a model to explain our decisions and actions. This book rethinks everything you know about human behaviour and helps you make the most of it.
– How does the magical effect of ‘free’ offers, widely used by advertisers, work?
– How can you influence a consumer’s initial choice, on which all subsequent decisions will depend?
– How can you identify patterns of irrational consumer behaviour and start using them to your advantage?
YOU WILL LEARN TO ANTICIPATE THE BEHAVIOUR OF EMPLOYEES AND CUSTOMERS, PLAN RESOURCES EFFECTIVELY AND CREATE PRODUCTS AND OFFERS THAT HIT THE SPOT AND CREATE A BUZZ.
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